Boostools Blog

For the past few years, there have been whispers in marketing circles that Google is suppressing organic reach. It’s much harder to get on the magically shrinking front page of the world’s largest search engine. The experts at The Markup finally conducted an experiment that demonstrated what most marketers already suspected – Google shows you a lot of content to keep you in Google before showing you any organic results. Source → here The future of content marketing is already…

Read More Read More

Introduction Tip #1. Do not forget that for many people reviews are one of the key factors in making a decision Tip #2. Include payment, shipping, and return information on your product card Tip #3: Be sure to include an add-to-cart button on the first screen Tip #4. Create your own marketing programs for customers Tip #5. Make the price of the item more noticeable Tip #6: Place several photos of your products from different angles Tip #7. Offer an…

Read More Read More

Content: What is a landing page (Landing Page) What are the reasons why users leave a landing page? How to Improve Landing Page Usability: 7 Tips Examples of good and bad design of a landing page with a photo Conclusions A landing (Landing page) is a separate landing page, which should effectively convert the user into a lead. Since we’re talking about a selling landing page, not an informational one, its overall purpose is to sell or motivate the customer…

Read More Read More

There’s an opinion that content marketing is some kind of magic. It is not. Content marketing is a step-by-step and cyclical work with its own tools, tasks and types. I distinguish 5 methods or stages of content marketing: Audience research Writing questions and selecting formats Distribution Bottom line analysis Repetition of steps along the chain More often than not, the main goal of content marketing comes down to sales, webinar registrations or sign-ups for services. Let’s talk about the objectives…

Read More Read More

The end of the year is a good time to identify trends for the future. Western media, and Google in its blog, have already published some predictions about digital marketing in 2021. We share them here. 18+ The year 2020 was a complete surprise to many. Though some categories of the digital sphere have survived and even strengthened their positions. These are online games, grocery delivery and other areas in which people sitting at home have become in dire need….

Read More Read More

Website conversion optimization is still a fairly new discipline that has proven to work for businesses, but it has generated a lot of myths and controversy among marketers, UX- and CRO-specialists. So which tactics really work, and which aren’t worth wasting time and effort on? The Turum Burum team decided to debunk the top 10 myths about website conversion optimization that mislead marketers and prevent them from achieving results. 1. “Follow best practices.” “Best practices and methods are universal and…

Read More Read More

We asked marketers what to expect in email in 2021. What to prepare for and how to work with new technologies, content, design, user data. What industries will stop using email and which will start. AMP I will not hide it, I was expecting in 2020 a technological revolution in the industry associated with the widespread use of interactive letters AMP. I didn’t wait. This year, however, AMP has gone from being the complicated toy it was in 2019 to…

Read More Read More

Here are examples of elements that will make your site the best From this material you will learn: The main elements of the site page Smaller, but no less important elements of the site page Design elements of the site page 3 elements of the site page, which will increase sales It is not enough to make a web resource in the designer, it is important to understand which elements of the site page are most important and how they…

Read More Read More

101 things you can do right now to improve conversion rates and build a strong reputation for your brand, products or services. Respond to user questions. “How-to” blog articles do a good job of this. Don’t tell visitors what you can. Prove it with statistics, cases, research, and testimonials. Tell them what to do. The right CTA forms make the next steps obvious. Use pixels for remarketing. They’re free on Google and Facebook. Add video content. You can even shoot…

Read More Read More

Tips for content, usability and technical optimization Talking about tools for email newsletters. Discuss the best examples and mechanics. Talk about money. We publish jobs. Watch the channel Conversion is the percentage of website visitors who completed the target action: ordering a product, calling the company, or subscribing to a product. This is one of the most important marketing indicators. Conversion is calculated by the formula: For example out of 1000 users 5 people registered on webinar. The conversion will…

Read More Read More