The biggest advantage that Retails stores have today is that most of them have an online presence. 72% of shoppers say that they prefer shopping online than actually visiting the retail store; one of the main reasons for this, is that it is easier to browse and find what they are looking for. Another reason is not having to drive to a store to find what they need.
Marketers and now using tools like Web Push Notifications to increase user engagement.
Web push notifications are swift and concise updates that are sent in real time. They are delivered across devices, reaching the target audience on desktop and mobile. It makes it possible to segment users based on their interest and location; which makes it possible to push personalized and hyper-local notifications. With multi- language support, one can create a better connect with the users. It increases user engagement and helps to achieve repetitive footfalls.
Browser Push Notifications are updates you can click, and they work perfectly in both mobile (Android) and Desktop. A large chunk of retailers has noticed monumental improvement once they started implementing them to their strategy.
In order to reach out to the right audience about a specific sale going on in a specific location, the retail store has to send out geographically tailored notifications. This is when hyper local notifications will help to ensure that you do not spam users with sales going on in a different location.
Cart abandonment is one of the biggest problems online retail stores face. Re targeting solves that problem by creating push notifications that remind them about their cart.