To Boost Your Conversion Optimization Rate, you must implement the right methodology and dive into research, because conversion optimization research is the rout to success.
Here you are, trying to drive traffic to your site and going over your ad budget, and no matter how much you spend, you’re not getting any traffic. In other words, your conversion optimization rate game off.
So… what is a good conversion rate? According to WorldStream, a good conversion rate hovers around 2%-5% , but there are other types of advertizing that CAN generate much higher conversion rates
We believe that because factors vary in every industry, the way to calculate your conversion rate is month to month; so if you see a higher conversion rate this month from the past month, then you’re doing it right.
We have put together a list of 8 tips to boost your conversion optimization rate, so read on!
- Page Loading Speed
If your website takes too long to load, you might want to re-evaluate your strategy, because even though is unrealistic for a page to load in a second, losing visitors that will not sit and wait for your page to load is very real.
Here are some stats that are definitely game changers:
- Walmart saw 2 percent increase in conversion ratesfor every 1-second improvement in page load times. The numbers don’t lie!
- Every one-second delay in page load time could lead to $1.6 billion in annual lossesfor online merchants as big as Amazon.
- When Mozilla increased page speed by 2.2 seconds, Firefox download figures rose by 15.4 percent or 10 million per year!
- Soasta ran a studyand discovered on mobile pages that are 1 second faster experience up to 27% increase in conversion rate.
To fix your slow loading speed, consider using a fast host, resize your images, stay clear from using flash animation, etc
2. Responsive Website
You know when you click on a link of something that seems interesting to you but as soon as you’re directed to the website that hosts this information you immediately wish you’d never come in the first place?
You scroll up, down and sideways to try to read through the information presented to you, you have to zoom in on their images, using your fingers, you have to zoom in to click on CTAs…etc. This site was not meant for you to open it on your mobile device and you are not going to stay trying to figure out how to decipher the information any longer.
Just look at an example of an unresponsive website and one of a responsive one, and please tell me which you would open on your mobile device:
- Strategic Calls To Action (CTAs)
Your landing pages play an important role in lead capturing. Your CTA’s have to be clear, be appropriately positioned and inviting. So where can we position our CTA’s to attract more leads? Well, according to Google, the best position is right above the fold, and not at the top of the page, as it was believed before.
Also, Anchor Text CTAs are responsible for the majority of blog leads. These are the links placed on blog posts, strategically placed between two paragraphs that lead your visitor into related content that continues to educate them.
Also, Hubspot reported that between 47%-93% of a post leads came from anchor text CTA alone! That is huge!
Here are the rates of some CTA placements:
- Feature Box: 3-9%
- Welcome gates: 10-25%
- Pop-ups: 1-8%
- Sidebar: 0.5-1.5%
- End of Posts: 0.5-1.5%
- Slider Bars: 1-5%
So, the important lesson here is not to use CTAs but to use them strategically to boost your conversion rate
- Friendly Navigation
A friendly navigation is crucial to your conversion rate. If your site is hard to navigate, your visitor will run towards the nearest exit! Just imagine if you were to buy a house that your realtor is showing you and you keep searching for the guest bathroom but keep on opening closet and storage doors. You would think twice before committing on purchasing that house because its difficult to navigate in. Same thing happens with your website visitor behavior.
You must have a simple navigation so that your customer can be lead to a landing page and eventually persuaded into subscribing.
- Correct Use of Headlines
You are going to wrap your whole sales pitch into one sentence, and that is the first thing your visitor will see when entering your site. This is your first headline. The other headlines that must be clearly marked are those that the search engine crawlers will find to index your content. Some types of headlines you may have on your site are:
- FAQ Headlines
- How-to Headlines
- Direct Headlines
- Command Headlines
You must be mindful of how to apply your headlines in a way that will convert your leads into customers. Take a look at these two examples, which do you think had a higher conversion rate?
You guessed it! The second one had 30% more conversion rate than the first one.
- Client Testimonials
Include client testimonials and reviews on your homepage. This creates trust in your visitor; they will be able to see that others are happy with your services and it will be easier to persuade them to buy from you.
- Verified Payment Methods
Nothing says “You’re not going to scam me” more than a purchase trust badge. It is far easier for a visitor to subscribe to offers if they know they are certain to purchase from you, if not now, in the future, at least.
Place the badges in visible parts of your website, as a best practice.
- Amazing Content
Last but most definitely not least, amazing content will not only drive traffic to your site, but keep your visitors coming back for more. If you can educate your audience, they will share your content on social media, send your blog links to their friends and family, and thus, boost your conversion rate.
Now that you have analyzed these 8 tips to boost your conversion optimization rate, we invite you to read about how social proof can help you sell more. Read here!