What does CRO Mean?
CRO or Conversion Rate Optimization is the road that digital marketers take to boost the proportion of leads that convert.
If you have forms to be filed, newsletters with new promotions of your products and services, and you want a solid database of your customers, then you are going to want your quality visitors to register. Conversion optimization relates to the action that a visitor takes on your website that will add value to your business.
How to Calculate your Conversion Rate
First you need to know how many visitors you got and how many conversions you got during a particular period of time.
Conversion
______ = Conversion Rate
Visitors
The conversion rate will be the number of conversions you get per visitor and transforming this into a percentage will mean finding the number of conversions you can expect for every 100 visitors.
Conversion Rate X 100 = Conversion Rate %
Why is CRO Important?
CRO strives to lead people further down the sales funnel. Digital Marketers are aware that web traffic is an unlimited resource for a lot of markets and if they can drive as much as possible to their sites, they will.
But what if the market is small? What if you are a small bistro in Vernon B.C. with a small population of under 50, 000 people? This is why marketers think more in terms of how to add value and user experience to their strategies rather than trying to become more visible, thus converting visitors into customers.
CRO Examples
- Landing Pages
A landing page that will be most effective is the one where words aren’t pilled up and crammed into it. A landing page featuring social proof, a clear CTA, and concise information can achieve high conversion rates, vs the landing page that jams as much information it can into it.
- CTA
A high-preforming CTA is one that tests its color to see what works for your target audience. A study shows that a green CTA will outperform a red one, and it’s amazing how changing the color of your CTA button can have a better conversion rate for every single website out there.
- Form
A form that doesn’t try to dig too deep into a visitor’s information is an amazing example of CRO. Stay away from asking more than just name and email address. Remember you can always ask more information in your thank you page or in further communications with your user.
Need Help?
Trust us to be able to fine-tune your website, decrease your bounce rate, and lead visitors to a conversion for your service or product.
Boostools have the tools and knowledge that allow us to understand user behavior. We analyze metrics such as:
- who is visiting your site
- how they arrived at your site
- what pages they viewed
- why they did or did not complete a transaction.
We want your website to provide the best user experience possible. We’re able to eliminate potential on-page obstacles that deal with website content, design, layout, site structure or technical site problems that will significantly increase user experience.
Moreover, We believe in being completely transparent by providing detailed reports that explain what we do, how we do it and why it works. We provide you with information about your website’s key performance indications (KPIs) so you can see the improvements we continue to make. Conversion optimization works.