101 things you can do right now to improve conversion rates and build a strong reputation for your brand, products or services.
- Respond to user questions. “How-to” blog articles do a good job of this.
- Don’t tell visitors what you can. Prove it with statistics, cases, research, and testimonials.
- Tell them what to do. The right CTA forms make the next steps obvious.
- Use pixels for remarketing. They’re free on Google and Facebook.
- Add video content. You can even shoot it on your smartphone.
- Speed up downloads. Google AMP can help with this.
- Be helpful. If visitors get what they’re looking for, they’ll come back for more.
- Offer a bonus. For example, a useful infographic on the topic or a discount.
- Customize targeting. Accurate targeting improves audience quality.
- Use analytics effectively.
- Set small goals. Users rarely buy after their first visit to the site. For starters, have them download content, leave a comment, watch a video, or make another micro-conversion.
- A/B testing works and is inexpensive. Try Google Optimize for free split tests.
- Use web analytics. Measure.
- Track. All the data!
- Give users a reason. They need to know why they should buy from you.
- Change one element of the page at a time, study the feedback.
- Use chatbots. Active communication increases conversions.
- Work on the shopping cart. It should be simple, quick, convenient.
- Create separate landing pages for Facebook, Twitter, Instagram, Pinterest and search traffic.
- Direct them. Simple navigation brings users to the right place.
- A world map illustrating site navigation
- Make sure everything works correctly – links, forms, buttons.
- List a variety of ways to communicate – phone, mail, chat, messenger, etc.
- Don’t forget about mobile. This is a big part of your traffic (if not the biggest).
- Test the site from different browsers.
- And from different smartphones – Symbian, Windows, iOs, Android.
- Give before you take. Offer value before asking for contacts.
- Personalize. A short quiz can gauge your reader’s buying needs.
- Research your competitors. What are they doing that you’re not doing?
- Monitor the effectiveness of your keywords and change them accordingly.
- Build trust. Upload a video of your face and voice. It helps.
- Solve problems. Tell what’s wrong and how to solve it.
- Write clear, effective headlines.
- Evaluate your sales page.
- Clean it up. Remove distracting elements on the page.
- Use pop-up forms. They encourage readers to “communicate” and offer an instant answer to their question.
- Use heat maps. They show which part of the page is most interesting to users.
- Use webviews. You will see the process of interaction of users with the site.
- Use hoverboards. This increases the interaction and increases the loading speed.
- Add trust markers: awards, affiliates, customers, certificates, etc.
- Write simply. Intro, headline, key thoughts, conclusion.
- Give a test drive or a free attempt to use the product, if possible.
- Highlight the advantages above the disadvantages. Show how customers will benefit.
- Evoke emotion with pictures. Cats are cute.
- If you list prices, don’t embellish. Don’t add tax or shipping costs in the last step of checkout.
- Deliver “for free”. “100+ 20 shipping” sells worse than “free shipping for 120.”
- Sell at the top of the page if they don’t scroll to the bottom.
- Lead the way to purchase step by step.
- Work with professional copywriters and writers.
- And professional designers.
- And a professional developer will make sure everything works correctly.
- Describe your ideal customer and contact them directly.
- Use feedback forms. Users love them.
- Hire employees (as long as you have the resources to do so).
- Add a timer. The phrase “Only five days to go!” works great.
- Retain site visitors
- Be honest when describing returns or cancellations and refunds.
- Always offer a code to track the package.
- Use pop-up prompts.
- Ask questions. This lowers the bounce rate.
- Use tools like Serpstat to formulate thought-provoking sales questions.
- Be concise. Lots of words get in the way of buyers.
- Optimize internal links.
- Welcome visitors.
- Engage customers from social media.
- Use engagement tools.
- Tell interesting stories about your company.
- Give exclusive content for a subscription.
- Educate your audience and speak their language.
- Gamify the buying process. Glasses are good. Badges are even better.
- Mark the visitor’s return.
- Define your customers’ goals. They don’t always know what they want.
- Test your design. Sometimes it pushes visitors away.
- Use your visitors’ location data.
- Use proven and reliable hosting.
- Focus on optimization.
- Compress images for fast loading.
- Avoid external scripts. If they change, you will suffer.
- Cache the data.
- Make the sales page interactive. This increases engagement.
- Forget clickbait. It’s not worth your reputation.
- Increase social media views and likes.
- Do a five-second test to see what users remember.
- Make several landing pages for different conversion goals. One won’t fit all the goals.
- Give gifts in exchange for signing up.
- A form on the zarahome site offering a sign-up bonus
- Offer free online courses/products/services and then use them to sell.
- Create a content plan and follow it.
- For visitors who are on the site for the first time, make a “Get Started Here” prompt.
- Combine techniques to get organic and ad traffic.
- Create a library that validates your expertise.
- Create a lead magnet to increase email signups.
- Review ads and target the best ones (in terms of CTR and conversion).
- Make a feedback form at every stage of communication.
- Offer visitors a virtual gift.
- Find out which content converts better and create similar content.
- Learn and apply the psychology of color perception (and typeface).
- Set yourself up for repeat sales.
- Update content periodically.
- Detail. “5 Tips to Get More Friends on Facebook” is better than “How to Be Successful on Facebook.”
- Segment your audience and develop a separate strategy for each segment.
- Color-coded markers to illustrate individual strategy selection
- Offer sincere service, not marketing manipulation.
- Brand your packaging.
- Include welcome and closing pop-ups.
- Measure and adjust advertising budgets.
- Write and speak for people.
- Respect data privacy and communicate if you use it.
- Use a reliable payment processing system.
- Make sure all CTA forms work correctly.
- Conclusion
- Applying these tips doesn’t guarantee an instant increase in sales.
- Use them if you want to increase the conversion rate of your site, keep your users on your site, engage them in an interaction and you will sell more.