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How Nudge Marketing Can Help You Grow Your Business

April 10, 2019 Paola Larrabure

We always want to persuade our leads to purchase our products or services. We strive in finding new ways to reel them in and make loyal customers out of them. Every company’s goal is to influence consumers towards marketing options that will increase sales. Steering them into our sales funnel doesn’t only rely on gimmicks and sales promotions, but in adapting efforts that link to their emotional drive. As behavioral beings, our emotional state and moods, likes and dislikes help…

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Web Push Notifications To Drive More Sales

March 18, 2019 Paola Larrabure

A great example of how to drive more sales, keep reading. There is a huge market piece of pie in Online food delivery businesses. You want to know the size of this piece? It’s over $210 billion dollars. That’s right. HUGE. Also, because of its massive market opportunity, it is one of the most competitive business niches out there. Still, people will prefer to buy food online than rather drive to a restaurant. The largest segment of this market that…

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Web Push Notifications For The Banking Industry

March 15, 2019 Paola Larrabure

New and innovating marketing solutions have been adapted by the Banking and Financial industry over the past years. They have adapted to the new marketing trends and implemented sophisticated solutions to drive acquisition and engagement. Their main categories such as loans, show a great deal of user acquisition. Their products and services are mainly purchased via web, in both desktop and mobile phones. They have created easy to access apps that help their users with their transactions in a much…

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Push Notifications To Boost Conversion:E-Commerce Case

February 25, 2019 Paola Larrabure

The importance of mobile to your digital marketing and e-commerce strategy is monumental to boost conversion. During the year 2014, mobile growth outdid e-commerce growth and during 2015, it exceeded desktop traffic. Push notifications have opened a variety of new performance methods for mobile. They have a larger open rate than email. Many large companies have already started to grasp the importance of tailoring better digital strategies focused on mobile. They use web push notifications to increase engagement and to…

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Web Push Notifications For Retail Store Sales Increase

January 29, 2019 Paola Larrabure

The biggest advantage that Retails stores have today is that most of them have an online presence. 72% of shoppers say that they prefer shopping online than actually visiting the retail store; one of the main reasons for this, is that it is easier to browse and find what they are looking for. Another reason is not having to drive to a store to find what they need. Marketers and now using tools like Web Push Notifications to increase user…

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